Evian, which is owned by French food and drinks firm Danone, unveiled back in 2018 a new goal to become a 100% circular brand by 2025. Not only does this goal entail producing bottles from 100% recycled plastic, but it also ensures work to be done with the waste management sector to deliver a zero-plastic bottle waste ambition.

That’s right - Evian is committed to becoming a 100% circular brand through pioneering partnerships to redesign its packaging, accelerate recycling initiatives, drive sustainable innovations and recover plastic waste from nature.

Today, all Evian bottles are already designed for circularity, meaning they are 100% recyclable and contain on average 30% recycled Polyethylene terephthalate (rPET).

Why does it matter?

Popular brands like Evian need to take a leadership role in changing the reality of plastic. They have a level of accountability and responsibility to put into action measurements like this. As part of the Evian commitment to become a circular brand by 2025, Evian, knowing that it cannot work alone, has called for collaboration across industries and beyond to achieve a sustainable, large-scale change in plastic usage and waste management. The Ellen MacArthur Foundation, Veolia and Loop Industries are just some of the companies the bottle producers will work with to realise the circular ambition. Now, that’s what we call taking action.

This comes after the shocking announcement from The Ellen MacArthur Foundation,  that there could be more plastic in our oceans than fish by the year 2050 - and the UK Government and the European Union have since launched immense strategies to eliminate the plastic waste by as soon as 2030.

The company’s global brand director, Patricia Oliva, states "Evian will drive a step-change to address the critical issue of plastic…We want to use the power of our global brand to take a leadership position, drive collaboration across the industry and, together with partners, transform our approach to plastic. We're committed to move the mindset of today's generation from 'we can' to 'we do'."

It’s refreshing to see big companies are taking action before it’s too late. We’re so much closer to becoming sustainable worldwide - onwards and upwards for the next few years. We will keep you updated.